Presenting: Data-driven Analysis of Different PPC Strategies
In this presentation, Mohit will provide insights into the recent Amazon advertising developments such as Placements, Dynamic Bidding, & ASIN Targeting, and also dive into the landscape of PPC Bid & Keyword automation. He will discuss different automation techniques such as rules, machine learning, & Amazon dynamic bidding, and explore how they interplay with each other.
About Mohit Minhas
Mohit Minhas is the product lead for all things advertising at Sellics, the leading all-in-one software dedicated to success on Amazon – for sellers, vendors & agencies. Sellics manages hundreds of millions of dollars in ad spend through rule-based & algorithmic automation, helping customers achieve billions of dollars in revenue. In addition to PPC optimization, Sellics also offers solutions for managing reviews, inventory, content/SEO and profitability.
Mohit leads advertising innovations at Sellics and hosts a monthly PPC strategy webinar where he dives into data-driven PPC optimization approaches for maximizing profitability. He is a veteran of the SaaS industry, having previously led a data analytics and customer engagement platform in a previous life. In his spare time, Mohit enjoys sports & performing stand up comedy.