Presenting: Ultimate performance guide for Amazon PPC and when you need to start using AI-tools
Amazon PPC is a tailored money-making tool. With the right approach, it enables a transparent and controllable process of generating a profit on your investments. During her presentation, Alexandra will tell how to structure your Amazon PPC campaigns, what the benefits and drawbacks of advertising automation are, how autonomous machine learning-driven advertising automation is different from rules-based automation, and when the best time to employ machine learning for managing your campaigns is.
Even more, she will explain why and how you should use product targeting, how to integrate Amazon DSP in your strategy and, most importantly, what you can’t trust to AI-tools and should only do yourself.
Alexandra is leading product management at Adspert, a company using machine learning to automate advertising on the most popular PPC platforms. Alexandra managed concept-to-launch the development of a software solution automating Amazon Advertising and works on improving it to serve the needs of sellers, vendors, and agencies in the best way.
Over 8 years of Alexandra’s career have been tightly connected to international IT startups, SaaS, and business-to-business software solutions.