Presenting: How to Drive Keyword Ranking Through Strategic PPC
On average 15-40% of a product’s sales potential comes from advertising on Amazon, while the other 60-85% comes from organic traffic. As advertising becomes increasingly more expensive and more competitive, it’s critical to look at PPC as a lever to drive results for the organic side of your business, the 60-85%.
Casey will walk you through both the high-level theories and the in-depth tactics for driving organic sales and organic keyword ranking with your Amazon advertising. From unique keyword mining and selection tactics, to proper campaign structure and usage, to PPC scaling and efficiency technicals all with the goal of pushing the “100%” (PPC + Organic) of your business forward.
Casey Gauss is the founder and CEO of Viral Launch, an Indianapolis-based tech company offering innovative software and creative services to Amazon Sellers. Casey founded the company in 2014 when he was 21. He has gone on to leverage his passion for tech, building cool things, learning, and helping others through the expansion of the company to over 60 employees. He continues—nose to the grind—in his obsession with Amazon market philosophy, helping a growing number of Amazon businesses achieve success in the world’s largest e-commerce marketplace.
Viral Launch is the premier platform for Amazon success, offering software and services that help businesses become dominant forces in the world’s largest e-commerce marketplace. Our mission is to establish client brands as the most successful and powerful brands on Amazon. To date, we have supported our clients in making over $7 Billion on Amazon.