Presenting: Stealing Market Share Through PPC
Learn how to level the playing field and win more of your market by leveraging your competitors’ advertising dollars to drive more traffic, get higher conversions and greater sales.
The fact is, not all top-advertised products are the best in their market or category. And, in many cases the seller or agency with the highest ad spend will win the consumers’ business. If you’re the seller with the better product, how can you compete – and WIN – against these campaigns?
Just like any great playbook, there are advanced strategies that can drive you and your team closer to the goal. Brian R Johnson will examine these and discuss how you can drive traffic to your pages through your competitors’ PPC campaigns, dominate the “shelf space” available in a given category, and limit your risk by utilizing available data to target the most effective competitor campaigns.
About Brian R Johnson
Although affectionately known as the “Brain in the Jar”, he is anything but. Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising.
Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands.