Presenting: Using Sponsored Brands and Storefront to Increase Amazon Sales
Leveraging Sponsored Brands and Storefront to Maximize Sales
Learn when (and when not) to use Sponsored Brands to drive traffic to your branded Storefront and how to maximize conversion rate. Liz will discuss specific strategies for Sponsored Brands, why it should be managed differently than Sponsored Products, and how pairing advertising with Storefront can lead to increased sales and conversion. Too many brands are either ignoring or mismanaging this opportunity and missing out on incremental sales and increased brand exposure.
Liz Adamson is the owner and lead consultant at Egility, a digital marketing agency dedicated to helping retailers navigate the ever-changing Amazon marketplace and maximize their sales and profits.
Since 2011, Liz has worked with Amazon sellers large and small, from brand new startups to established resellers with thousands of products and millions of dollars in sales. Liz and her team specialize in Amazon marketing and advertising, including Sponsored Products, Sponsored Brands, and DSP.
In addition to her extensive Amazon expertise, Liz has over a decade of experience in developing, marketing, and selling consumer goods, as well as an MBA emphasizing marketing and brand management.