Cedric is the CEO of Adakazam, a Paris-based tech company, specialised in Amazon PPC management and automation. Cedric founded the company in 2018 when he was 38. After spending 7 years learning about AI for online advertisement at Criteo as an Engineering Director, Cedric decided to leverage his passion for fast-paced innovation and state-of-the-art technology-building to create a company that would make a real difference in the busy lives of Amazon sellers.